You can now exclude all branded keywords from your organic search reports and keep your analytics focused on more helpful metrics.Ĭreating custom metrics and using enhanced ecommerce Most businesses try to optimize their websites for non-branded keywords, like industry related services and products. In most cases, the queries that generate the greatest amount of search traffic to a website are "branded keywords" or phrases that include the company's name. Instead, they will be listed as direct traffic. UA allows you to exclude certain search terms so those sessions don't count as search traffic. Many of these keywords are hidden from view, replaced with the term "not provided," but your keywords report will show at least some phrases people used to find your website. Ignoring search terms: When a user finds your website through a search query, Analytics logs those keywords and displays many of them in your reports (6).By excluding that referral source, you can prevent your Analytics from counting the same session twice when the user returns to your website on the order confirmation page. This can be useful if your ecommerce platform uses a third-party shopping cart. With UA, you can now instruct Analytics to eliminate certain domains from the referral source report. Analytics immediately recognizes the source the user left just before landing on your website and lists the domain name in your referral traffic source report (5). Eliminating Referral Sources: GA labels any traffic that arrives from another source as a referral, as opposed to organic search traffic (where users find your site through a search query) or direct traffic (where users find you by entering your domain on the address bar of their browsers).Conversely, if your content is light, you can shorten the session time. If you don't have an auto-logout function and your website has a lot of content that will take users some time to go through, you may want to lengthen the session time. If your ecommerce website logs a user out automatically after a specified period of time, you should set your timeouts to match that length of time. You can now adjust the settings to end sessions and campaigns when you desire. The default setting in UA closes a session after 30 minutes and a campaign after 6 months (4). This can skew your session length reporting. Session and campaign timeouts: People often visit websites and then leave them up on their browsers while doing other things.Using UA, you can change this designation and change the list to prioritize how user sessions are reported. For example, and might show up as the same organic traffic source, even though you consider them different. The problem is, when traffic comes from two different places with the same query parameter (like "Q"), GA will report that traffic as coming from the same source. GA sifts through your inbound traffic and separates the search traffic from other sources, like advertisements, and labels it "organic search traffic." GA will recognize traffic coming from the most popular search engines, assign it to the first engine that has a matching domain name and query parameter, and report it in your data (3). Organic search sources:You can modify how organic searches are reported in your data.UA also gives businesses more ways to configure their accounts: The business can now get a bigger picture of the customer's behavior by importing offline data, like point-of-sale transactions. The UA application protocol interface enables tracking from outside sources, including lead generation systems and even call centers. Measurement Protocol - This collects data from other devices, including game consoles.Google Analytics SDKs - This code is designed for mobile tracking.Analytics.js - This is a code that measures how users interact with your website.UA introduced three new tracking codes to help users gather more useful insights about their website visitors: Now businesses can assess their user count more accurately, follow the signed-in user experience more closely and access Cross Device reports (2). When UA introduced user ID, it enabled reporting of all activity as coming from a single person. Google is encouraging all users to migrate their properties to Universal.īoth Universal and Google Analytics offer similar data to users, although UA gives the account owner more in-depth information about user behavior:Ī user who visits a website using multiple browsers and devices will appear to be multiple users in GA. However, Universal Analytics is the only officially supported version today. Both Google Analytics (GA) and Universal Analytics (UA) are available to users. Introduced in the fall of 2012, Universal Analytics offers new tracking codes for websites and features that can more accurately measure user behavior (1). Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized.
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